Resources Library by ANA

Convergennation

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards

January 26, 2003

From 'weak signals' to successful product development

This paper offers a new, innovative approach to 'weak signal detection'. The goal is to discover coming trends or latent consumer needs.Building on the sciences and principles of 'information theory' and 'evolution biology', the potential importance...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

January 26, 2003

A new qualitative research tool for global concept testing

At a time when many manufacturers are facing difficult challenges in finding consumer-relevant innovation, global marketing groups are challenging the research industry as a whole to find fast and effective ways to contribute to the development of...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Barbara Busch

November 10, 2002

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Bill Harvey, Russ Booth, Tony Jarvis

June 9, 2002

The end of measurement as we know it?

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly becoming defunct in its ability to reflect what is...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Andrew Green

Company: OMD Group

June 9, 2002

Pathways to measuring consumer behavior in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content. As such, tomorrow's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Stacey Lynn Koerner, David Ernst, Henry Jenkins, Alex Chisholm

June 9, 2002

Email, chat lines, newsgroups

Email, chat lines, newsgroups, and forums are the new ways by which people increasingly interact. In this paper a methodology is presented to extract and measure the intangible elements of a relationship, as feelings and opinions, otherwise...

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Author: Alessandro Zanasi

March 17, 2002

Do u no wuzzup?

This paper argues that there is an emerging counter-culture brought about by new technology, embraced by young people, and excluding those that are older but who need to communicate with them. To help bridge the gap, the presentation looks at the...

Catalogue: ESOMAR Net Effects 5 2002

Author: Barbie Clarke

February 3, 2002

New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate. Only a small amount of primary research on this has been undertaken, and as such the assertions are...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Rana Tassabehji, Russell King

September 23, 2001